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BOTECO ORIENTE
BRAND DESIGN
Logo
Brand Identity
Package Design
Visual Identity
Environmental & Retail Design
Verbal Branding & Naming
Location
São José dos Campos, Brazil
ORIENTAL CULTURE MEETS BRAZILIAN STYLE WITH A RONIN CAPYBARA
A pleasant and welcoming atmosphere for a different kind of happy hour with friends, serving traditional dishes and drinks with a Brazilian twist. We wanted to develop a look with elements reminiscent of oriental culture, with a friendlier tone. With this in mind, we decided to use the capybara as the brand's symbol: it is one of nature's most sociable rodents, is well known in the city and is practically considered Brazil's mascot. Its Japanese look and custom letters form the brand's logo.
In this case we had the challenge to develop a visual identity for the new japanese bar in the city inspired by the traditional izakayas. A pleasant and welcoming environment, for a different happy hour with friends, serving traditional dishes and drinks with a brazilian twist. We look to develop a identity with elements that referred to oriental culture, with a more friendly tone. With that in mind, we decided to use the capybara as a symbol of the brand: it is one of the most sociable rodents in nature, is well known in the city and is practically considered a mascot of Brazil. Her japanese look and the personalized lettering form the brand's logo.
