DEL VENETO®

LINES THAT REVEAL THE NOBILITY OF PORK

Del Veneto raises pigs following an ancient Italian family tradition. The focus is on supplying the finest restaurants and online sales, offering high-quality pork for gourmet cuts and high-standard recipes.

The challenge presented to Jeter Design was to create a visual identity that conveyed not only the premium nature of the product but also the family tradition that enables Del Veneto to deliver such quality.

We designed the brand based on a photograph of the old pig farm in Italy. An illustration was chosen to represent the pig as the king of the kitchen, showcasing all the qualities and benefits of pork as a healthier and more refined option for culinary creations.

The colors evoke royalty and the countryside, featuring dark green and prominent gold, along with a subtle application of the Italian flag. The stars symbolize the product's high standards. This identity was carefully crafted to work across various formats, with particular emphasis on the product label.

This project reveals the nobility of a product through colors, lines, and ideas.