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LINEA
REBRAND
Branding
Packaging Design
POP Materials
Illustration
Photo and Image retouching
Physical and Digital Mockups
Location
Brazil
TURNING SUCRALOSE SWEETENER INTO A COMPLETE LINE OF HEALTHY PRODUCTS
We began our journey with LINEA during an urgent project at the end of 2012. Since then, we have expanded our scope, supporting the Marketing, Trade, and HR departments. In 2016, we collaborated with the Binder agency to refresh the brand, preparing it for a transition from being recognized solely as LINEA SUCRALOSE to incorporating additional substances, starting with Stevia.
Our challenge was to preserve the core characteristics of a nationally established brand while modernizing it for a more competitive healthy food market. The goal was to ensure harmony within the product line, avoiding competition between substances, while appealing to consumers seeking not only to stay healthy and fit but also demanding 100% natural food products.
