MARINELLA

30 YEARS OF PASTRY TRADITION

When we were invited to redesign MARINELLA®, we initially wanted to change everything. However, the brand's strength and charm in the memory of customers in São José dos Campos were remarkable. We decided to identify the most iconic elements and highlight them as the protagonists of the new identity.

With this in mind, we enhanced the use of red, redesigned the crown to also resemble a tart or pie, and introduced a new character, Mr. Giuseppe—a friendly and captivating figure intended to play a more prominent role in the brand’s communication.