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OURO VERDE
BRAND REDESIGN
Design
Packaging Design
POP Materials
Illustration
Photo and Image retouching
Physical and Digital Mockups
Location
Brazil
Café Ouro Verde de Cruzeiro is a family-owned, traditional coffee roastery that has been dedicated to preserving and enhancing the freshness and quality of its coffee since 1943.
In 2017, the Novaes brothers approached Jeter Design with the challenge of modernizing their visual identity, product line, and developing new packaging to improve their market presence and reach new audiences.
By keeping the brand’s primary colors, we crafted a visual identity that reflects artisanal production with a focus on the quality of fresh, regional products, all while preserving the brand's essence.
