PEDIGREE® TASTY BITES™

STRENGTHENING CONNECTION, EDUCATING WITH DELICIOUS TASTE

The packaging project for PEDIGREE® Tasty Bites™ represented an interesting challenge for Jeter Design, as the concept came from the United States but the Brazilian market demands a different appeal.
We adapted the design, with photographic elements that combined the characteristic style of the PEDIGREE® brand with an aesthetic closer to the Brazilian market.Representing the product as a soft, tasty and nutritious snack was one of the main focuses of the project.
To do this, we produced images of the Bites in 5 different formats with glitter and texture effects, as well as applying the owner's hand holding the food and presenting the idea of it being a soft and cuddly snack. The image also represents the magical moment when the food is offered, establishing a relationship of love and trust between the dog and the guardian, presenting the idea that each Bite is a tasty and fun reward.
The result was functional, attractive packaging that delivers on the product's appeal of serving one treat at a time, which reinforces the bond between owner and dog, as well as being perfect for training and pleasing your pet with 3 different flavors: Tasty Chicken, Juicy Meat and Delicious Milk.